0 By Paul Altman In ArticlesPosted October 24, 2019‘Super’ Podcast Listeners Receptive to Ads — Just Not Too ManyWe can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite […] READ MORE
0 By Paul Altman In ArticlesPosted October 18, 2019New Opportunities for Radio as Podcast Fans Shift Younger, More FemaleNew Opportunities for Radio as Podcast Fans Shift Younger, More Female As radio stations expand their podcast lineups, it’s important […] READ MORE
0 By Paul Altman In ArticlesPosted October 11, 2019Radio Attracts Loyal Minorities, Digital Promises GrowthRadio Attracts Loyal Minorities, Digital Promises Growth Even with an ever-expanding menu of media choices, African Americans and Hispanics are […] READ MORE
0 By Paul Altman In ArticlesPosted October 7, 2019Why Local Radio Needs Sonic BrandsWhy Local Radio Needs Sonic Brands Sonic identity is a buzzword in marketing, but radio stations are experts in the […] READ MORE