Engage Customers with Content Marketing
This marketing strategy has been around for decades, but now it’s more effective at connecting your business with potential customers than ever before.
In our on-demand world, consumers are constantly seeking out information and consuming content — especially before making a purchase. When they search, will consumers find the best content they want and need on your business’ website? If not, then your business would benefit from a strong content marketing strategy.
Why Does My Business Need Content Marketing?
Content marketing is the most effective way to build trust, tell your company story, show consumers how you can provide value to them and engage with a group of loyal fans. Imagine having a core audience of superfans that you can talk to directly — and who advocate for you to their friends, family and coworkers. That’s the result of a powerful content marketing campaign. In our webinar titled, “How Your Website and Blog Can Bring You New Customers” we explain exactly how you can use this powerful tool in your marketing strategy.
So What Is Content Marketing?
Content marketing is an umbrella term for original content that positions you or your business as an expert and provides opportunities for consumers to find and interact with you. It could be a blog post, a podcast, a sweepstakes, a personality quiz, a social media post or even an email newsletter. The best content marketing is creative, subtle and relatable. It doesn’t just attract customers — it engages them so that they lean forward into your brand. It can also improve your website’s search engine optimization, making it easier for consumers in your sales funnel to find your business when they need it the most. Our eBook titled, “Why Your Marketing Plan Should Revolve Around ROI” will help lay all of this out for you.
Content is King… What About The Queen?
You’ve likely heard the phrase “content is king,” and that is true. At Federated Media, we also recognize that every king needs a queen.
Content is King. Distribution is Queen.
Your content marketing means nothing if it’s not distributed well. It’s more than just telling people about it. In our on-demand world, it’s about delivering it directly to consumers’ eyes and ears.
World-Class Content Marketing Solutions
- Blog posts
- Branded podcasts
- Online sweepstakes (including photo/audio/video submission sweepstakes)
- Social media graphics
- Targeted social media ads
- Email newsletters
- Text clubs
- Podcast advertising
- Email marketing