In our on-demand world, advertising is no longer about pushing messages out to consumers in hopes of standing out and convincing people that your brand is the best. Now, consumers want to develop relationships with brands, learning from and engaging with them as if they are a friend or colleague. Consumers spend their money with brands that share their values and improve their lives.
Content marketing is the most effective way to build trust, tell your company story, show consumers how you can provide value to them and engage with a group of loyal fans. Imagine having a core audience of superfans that you can talk to directly — and who advocate for you to their friends, family and coworkers. That’s the result of a powerful content marketing campaign.
So What Is Content Marketing?
Content marketing is an umbrella term for original content that positions you or your business as an expert and provides opportunities for consumers to find and interact with you. The best content marketing is creative, subtle and relatable. It also improves your website’s search engine optimization, making it easier for consumers in your sales funnel to find you when they need you the most.
Content is King… What About The Queen?
You’ve likely heard the phrase “content is king,” and that is true. At Federated Media, we also recognize that every king needs a queen.
Content is King. Distribution is Queen.
Your content marketing means nothing if it’s not distributed well. It’s more than just telling people about it. In our on-demand world, it’s about delivering it directly to consumers’ eyes and ears.
World-Class Content Marketing Solutions
Federated Media and Federated Digital Solutions offers a suite of content marketing solutions and distribution methods, including:
- Blog posts
- Branded podcasts
- Online sweepstakes (including photo/audio/video submission sweepstakes)
- Mobile Wallet coupons
- Social media graphics
- Targeted social media ads
- Email newsletters
- Text clubs
- Podcast advertising
Our team of professional writers, SEO experts, content creators, graphic designers and social media strategists are ready to help your company reach and engage with the right audience. Contact us today for a free consultation and customized package tailored to your unique business needs.