Articles

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of on-air, online and podcast advertising, radio [...]

Why Local Businesses Need to Get Voice-Ready  As radio stations get aggressive with voice integrations, their local businesses partners should also add voice technology to the top of their to-do [...]

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your existing assets, radio broadcasters can up [...]

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital) With the economy humming and a hotly-contested election year approaching, local advertisers are opening their wallets to connect with [...]

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is clouding future growth. Voice tech remains promising [...]

From Cars to Podcasts, Local Radio is A Top Choice The old saying: “The more things change, the more they stay the same,” certainly applies to radio. Despite ever-expanding media choices, local [...]

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per day listening to local radio, according to [...]

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple podcast app, brands have plenty of content to choose [...]

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still king of the car. That’s welcome news for radio [...]

  It’s a good idea to listen to your mom. In many households, mothers make decisions about what to buy, where to go, and what to listen to and watch. American moms are also technology [...]