It’s a good idea to listen to your mom. In many households, mothers make decisions about what to buy, where to go, and what to listen to and watch. American moms are also technology multi-taskers who embrace media to keep them informed, entertained and help make purchasing decisions. To reach these desirable consumers, radio…
Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. With a record number of Americans tuning into podcasts and streaming audio on mobile and digital platforms, ad spending on digital audio is surging – and creating a fresh revenue source for radio.…
Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At their best, audio ads elevate engagement and purchase intent, and the secret sauce is top-quality creative. There are some tricks to make stand-out spots. According to a new study of…
Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated Media is a leader in this space, with B100 widely recognized as the first radio station to launch an Alexa skill. Now, as consumers adopt more smart devices, radio stations need to…
Podcasting is the hottest topic in media and will good reason — the audience is growing rapidly and reinvigorating audio listening and advertising. A new study from Edison Research, “The Podcast Consumer 2019”, reports that half of all Americans have listened to a podcast and one-quarter have listened in the last week. Those numbers back…
For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and brand engagement. Time-shifting involves grabbing portions of your live programming — from morning show benchmarks to local event calendars to interviews — and posting the clips to your digital channels, including station websites, mobile apps…
Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell digital products, including podcasts and streaming audio. Local media outlets took in $10.5 billion worth of digital advertising last year, according to the new “Annual Benchmark” study from Borrell & Associates. And…
Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way to reach these desirable consumers. Podcasting listening is booming with adults 12 to 34 years old, considered Gen Z, Millennials and Gen X. As audio experts, radio stations are in a prime position…
Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, local radio sellers already has established relationships with businesses in the community, and we have expertise in both traditional and digital media advertising. This year, local business owners say they’ll increase spending…
Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. These are just some of the headlines from the anticipated 2019 Infinite Dial report from Edison Research and Triton Digital, which has become one of the audio industry’s biggest research events…