WMEE connects businesses with the prime decision-maker for each family – mom! WMEE provides powerful ways to impact her purchase habits and the daily decisions she makes that affect her entire family. WMEE’s on-air talent has an incredible ability to influence the moms of Fort Wayne because their lives closely align with their listeners. WMEE’s clients appreciate the station’s strong community presence that emulates with the values of the moms they are trying to reach.
Source(s): Eastlan, 12+ Mon – Sun 6a-12a
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 26,550
Concerts/Events – 19,620
Pets – 4,440
Charity – 9,154
Home Owner – 8,540
Health – 7,595
Family – 18,359
Sports – 13,190
Outdoors – 4,904
Food – 14,560
Mom Squad – 9,375
97.3 WMEE / HOT AC
30-something on-the-go mom whose second home is her minivan.
- 50 year brand heritage
- Format characteristics (50% earn 60K +HHI, 60% some college or advance degree. Occupations: Teachers; medical; retail trade; insurance industry.
- WMEE Hot AC playing 3 more hours of music per week than WAJI, WJFX.
Source(s): Station, MRI; Mediabase,
- Market 116 Rank-464,000 +
- 9% Black
- 6% Hispanic
- Manufacturing city. GM plant, Raytheon, Medical.
- Indiana ranks 1st in Manufacturing jobs in USA.
- Ft. Wayne is 2nd largest city in Indiana.
Source(s): Station, Wikipeda, All Access, Chamber of Commerce
Coverage Map-70 Mile radius of FW reach! Signal signed on in 1971-Celebrating 50 Years of female dominance for Hot AC music. Female driven format that listeners grew up listening to.
Source(s): Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Ed Sheeran, Camila Cabello, Justin Bieber, Pink, Jonas Brothers
On air personalities who influence through endorsements
- Prime Time Lineup –LIVE AM-Colin and Renee -new
- Mid- Dan -6 years
- PM- Boomer -23 years
- ALL Prime DJs are LOCAL
Source(s): Station, KRGSPEC
Top Keystone Events
Annual Events & Station Awards
- Indiana Broadcasters Association Station of the Year 2019.
- 34th Annual Baby Fair & Family Expo
- 12 Year Annual Cutest Baby Contest!
- IBA Community Awards 2016, 2017, 2018, 2019.
Source(s): IBA, WMEE Station
- IBA Community Awards 2016-2019