97.3 WMEE
WMEE connects businesses with the prime decision-maker for each family – mom! WMEE provides powerful ways to impact her purchase habits and the daily decisions she makes that affect her entire family. WMEE’s on-air talent has an incredible ability to influence the moms of Fort Wayne because their lives closely align with their listeners. WMEE’s clients appreciate the station’s strong community presence that emulates with the values of the moms they are trying to reach.
Source(s): Eastlan, 12+ Mon – Sun 6a-12a
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 27,753
Concerts/Events – 20,444
Pets – 4,002
Charity – 13,230
Homeowners – 12,526
Health – 15,562
Family – 21,263
Sports – 17,450
Outdoors – 5,969
Food – 16,593
Mom Squad – 10,849
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $1,890,000
Clothing & Clothing Accessories Stores – $573,000
Electronics & Appliance Stores – $210,000
Food & Beverage Stores – $3,268,000
Food Services & Drinking Places – $2,583,000
Furniture & Home Furnishings Stores – $544,000
Health & Personal Care Stores – $980,000
Motor Vehicle and Parts Dealer Sales – $6,682,000
Sporting Goods Hobby Book & Music Stores – $476,000
Services – $26,983,000
Source: The Nielson Company 2022
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
53% employed full time, 59% are married, 83% own home
97.3 WMEE / HOT AC
30-something on-the-go mom whose second home is her minivan.
- 51-year brand heritage
- Format characteristics: 66% earn 50K +HHI, 60% some college or advance degree. Occupations: Teachers; medical; retail trade; insurance industry.
- WMEE Hot AC playing 3 more hoursof music per week than WAJI, WJFX.
Source(s): Station, MRI; Mediabase,
Fort Wayne
- Market 116 Rank-464,000 +
- 9% Black
- 6% Hispanic
- Manufacturing city. GM plant, Raytheon, Medical.
- Indiana ranks 1st in Manufacturing jobs in USA.
- Ft. Wayne is 2nd largest city in Indiana.
Source(s): Station, Wikipeda, All Access, Chamber of Commerce
50,000 WATTS
Coverage Map-70 Mile radius of FW reach! Signal signed on in 1971-Celebrating 50 Years of female dominance for Hot AC music. Female driven format that listeners grew up listening to.
Source(s): Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Ed Sheeran, Camila Cabello, Justin Bieber, Pink, Jonas Brothers
On air personalities who influence through endorsements
- Prime Time Lineup –LIVE AM-Brooklyne
- Mid- Dan -6 years
- PM- Boomer -23 years
- ALL Prime DJs are LOCAL
Source(s): Station, KRGSPEC
Top Keystone Events
Annual Events & Station Awards
- Indiana Broadcasters Association Station of the Year 2019.
- 34th Annual Baby Fair & Family Expo
- 12 Year Annual Cutest Baby Contest!
- IBA Community Awards 2016, 2017, 2018, 2019.
Source(s): IBA, WMEE Station
Community Involvement
- IBA Community Awards 2016-2019
