WOWO 1190

News/Talk 1190am/107.5fm WOWO has been the Place to Go When You Need To Know for nearly a century. Marconi Award Winning WOWO with over 100,000 “grown-ups” listening every week. WOWO connects our advertising partners with adults who are looking for businesses they can trust.

WOWO listeners bond with our live and local morning host Kayla Blakeslee and our afternoon host Pat Miller whose trust factor carries over to the advertisers who benefit from the personal endorsements and simple credibility of being on WOWO radio.

Instead of being an annoying interruption, your ad messages on WOWO provide the information and invitations to do business with a trusted WOWO advertising partner. That has been the key to success for hundreds of businesses that connect with loyal WOWO listeners year after year after year. Contact us to learn how you can join the WOWO family of advertising partners.

Phone: (260) 447-5511

2915 Maples Road
Fort Wayne, IN. 46816

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WATTS
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+ Weekly Listeners
Source(s):  Eastlan, 12+ Mon – Sun 6a-12a
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Mile Radius Coverage

Social Statistics

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Followers
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Followers
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Followers

Text / Email Club Influence

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Text Members
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Email Subscribers

Segmented Audience Stats

Contest/Promotions – 6,314
Concerts/Events – 5,236
Pets – 1,477
Charity – 4,659
Homeowners – 4,212
Health – 3,975
Family – 1,444
Morning News – 1,408
Sports – 4,565
Travel – 3,139
Food – 3,974

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,869,000
Clothing & Clothing Accessories Stores – $349,000
Electronics & Appliance Stores – $161,000
Food & Beverage Stores – $2,303,000
Food Services & Drinking Places – $1,751,000
Furniture & Home Furnishings Stores – $378,000
Health & Personal Care Stores – $1,016,000
Motor Vehicle and Parts Dealer Sales – $4,581,000
Sporting Goods Hobby Book & Music Stores – $318,000
Services – $19,513,000

Source: The Nielson Company 2022

Source: The Nielson Company 2022

Demographic Reach

Chart by Visualizer

Description of our P1

50% employed full time, 71% are married, 89% own home. Affluent in lifestyle and income, Influential in business and their communities, looking for trust and value in their purchasing decisions” are words our long-time advertising partners describe the WOWO listeners that have become their clients and customers.

1190am – 107.5fm WOWO / NEWS/TALK

  • 97-year-old heritage News/Talk
  • Format characteristics: 62% earn 50K +HHI, 59% college degree. Occupations: Management; Business owners; Farmers; Demographics 91% of listeners are 35 or older
Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

  • Market 116 Rank-464,000 +
    • 9% Black
    • 6% Hispanic
    • Manufacturing city. GM plant, Raytheon, Medical.
    • Indiana ranks 1st in Manufacturing jobs in USA.
    • Ft. Wayne is 2nd largest city in Indiana.
Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

50,000 AM WATTS

  • Coverage Map-100 Mile radius of FW reach! Signal measured in 3 states, Indiana, Ohio, and Michigan
  • Largest AM DMA coverage in market
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Hosts

Kayla Blakeslee, Darrin Wright, Glenn Beck, Dan Bongino, Pat Miller

On air personalities who influence through endorsements

Kayla Blakeslee

Pat Miller

Top Keystone Events

wowotalktank

Annual Events & Station Awards

  • Station of the Year
  • 2014 NAB Marconi Award
  • 2014 IBA Spectrum Award
  • 2018 NAB service to America Award
Source(s):  IBA, WOWO Station

Community Involvement

  • 2021 IBA Cardinal Community Service Award
  • Annual WOWO Penny Pitch Fundraiser
  • 2018 NAB Service to America Award
Source(s):  IBA, WOWO Station

We educate so you have a clear understanding on all facets of marketing:
Content, Digital and Traditional,
giving you confidence in the results we deliver.