K105 FM

Country music reaches a massive audience and at the same time manages to amass the most loyal of music listeners in the country. K105 is a great avenue for businesses to build credibility with this enormous Fort Wayne audience that has fierce brand loyalty and stellar spending power!

Phone: 260-447-5511

2915 Maples Rd
Fort Wayne, IN
46816

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+ Weekly Listeners
Source(s):  Nielson, 12+ Mon – Sun 5a-12a
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Mile Radius Coverage

Social Statistics

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Text / Email Club Influence

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Website Traffic

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Station Stream Usage

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Segmented Audience Stats

Contest/Promotions – 18,359
Concerts/Events – 17,362
Pets – 3,453
Charity – 9,382
Homeowners – 8,285
Health – 8,848
Family – 9,444
Sports – 14,755
Outdoors – 6,609
Food – 10,875

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,995,000
Clothing & Clothing Accessories Stores – $546,000
Electronics & Appliance Stores – $208,000
Food & Beverage Stores – $3,284,000
Food Services & Drinking Places – $2,436,000
Furniture & Home Furnishings Stores – $516,000
Health & Personal Care Stores – $1,082,000
Motor Vehicle and Parts Dealer Sales – $6,251,000
Sporting Goods Hobby Book & Music Stores – $435,000
Services – $26,324,000

Source: The Nielson Company 2022

Source: The Nielson Company 2023

Demographic Reach

Description of our P1

51% employed full time, 62% are married, 81% own home. College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.

105.1 WQHK / COUNTRY

  • 27 – year brand heritage
  • Format characteristics: 70% earn 50K +HHI, 56% some college or advance degree Teachers; medical; retail trade; customer service, management.
  • WQHK plays 3 ½ hours more music per week than WBTU.
Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

  • Market 116 Rank-464,000 +
    • 9% Black
    • 6% Hispanic
    • Manufacturing city. GM plant, Raytheon, Medical.
    • Indiana ranks 1st in Manufacturing jobs in USA.
    • Ft. Wayne is 2nd largest city in Indiana.
Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

25,000 WATTS

  • Coverage Map-50 Mile radius of FW reach! Signal signed on in 1995 Reporting country station.
  • Celebrating 26 Years in Country music
Source(s):  Station, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Thomas Rhett

On air personalities who influence through endorsements

Tim & Kylie

Dan Austin

Mike Dee

Top Keystone Events

Annual Events & Station Awards

  • Indiana Broadcasters Station of the Year 2015.
  • Fort Wayne’s Go-to station for live country music.
  • Home of Fort Wayne’s favorite mascot – Kasey the Cash Cow!
  • St. Jude Telethon- $182K+ raised 2021; overall $1 million raised to date.
  • IBA Community Awards 2016-2020.
Source(s):  IBA, WQHK Station

Community Involvement

  • IBA Community Awards 2016-2020
  • Over $1million raised for St. Jude’s Research
  • Supporter of Big Brothers Big Sisters and Pancreatic Cancer Action Network
Source(s):  IBA, WQHK Station

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