98.9 The Bear
98.9 The Bear has over a 30-year heritage in the Fort Wayne community and its’ 50,000 watts ensures that it effectively reaches thousands of listeners throughout Northeast Indiana and Northwest Ohio. With a mix of classic and grunge 90’s the Bear reaches a fan base who are fiercely loyal to the brands they love; including the places they shop, the vehicles they drive and the beverages they drink Bear advertisers know that if they earn the business of a loyal Bear listener, they will have a customer for life.
Source(s): Eastlan, 12+ Mon – Sun 6a-12a
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 23,278
Concerts/Events – 18,657
Pets – 6,990
Charity – 2,880
Home Owner – 2,680
Health – 4,400
Family – 2,765
Outdoors – 4,133
Fitness – 2,452
Food – 6,472
Demographic Reach
Description of our P1
98.9 THE BEAR / ROCK
- 32 year old heritage rock
- Format characteristics (50% earn 60K +HHI, 60% some college or advance degree. Occupations: Manufacturing; medical; retail trade; insurance industry. **
- WBYR is blend of classic/grunge/current rock
Source(s): Station, Wikipeda, MRI Dlbase
Fort Wayne
- Market 116 Rank-464,000 +
- 9% Black
- 6% Hispanic
- Manufacturing city. GM plant, Raytheon, Medical.
- Indiana ranks 1st in Manufacturing jobs in USA.
- Ft. Wayne is 2nd largest city in Indiana.
Source(s): Station, Wikipeda, All Access, Chamber of Commerce
50,000 WATTS
- Coverage Map-85 Mile radius of FW reach! Signal measured in 3 markets, Fort Wayne, Muncie, and Lima, Ohio
- Strongest DMA coverage in market
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
AC/DC, Ozzy, Metallica, Godsmack, Disturbed
On air personalities who influence through endorsements
Jason Lee & Kluck
Heather Rooney
Top Keystone Events
Annual Events & Station Awards
- IBA Cardinal Community Award, 2017, 2018, 2019.
- Rock n Brew Downtown FW
- Rock Listener of the Day!
- Hero’s Holiday for Vets
Source(s): IBA, WBYR Station
Community Involvement
- IBA Cardinal Community Award, 2017, 2018, 2019.
