98.9 The Bear

98.9 The Bear has over a 30-year heritage in the Fort Wayne community and its’ 50,000 watts ensures that it effectively reaches thousands of listeners throughout Northeast Indiana and Northwest Ohio. With a mix of classic and grunge 90’s the Bear reaches a fan base who are fiercely loyal to the brands they love; including the places they shop, the vehicles they drive and the beverages they drink. Bear advertisers know that if they earn the business of a loyal Bear listener, they will have a customer for life.

Phone: 260-471-5100

2915 Maples Rd
Fort Wayne, IN
46816

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WATTS
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Weekly Listeners
Source(s):  Eastlan, 12+ Mon – Sun 6a-12a
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Mile Radius Coverage

Social Statistics

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Followers
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Followers
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Followers

Text / Email Club Influence

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Text Members
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Email Subscribers

Segmented Audience Stats

Contest/Promotions – 23,439
Concerts/Events – 19,227
Pets – 10,327
Charity – 8,402
Homeowners – 9.024
Health – 9,106
Family – 2,153
Outdoors – 3,852
Fitness – 7,865
Food – 7,064
Beer – 3,108

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,281,000
Clothing & Clothing Accessories Stores – $458,000
Electronics & Appliance Stores – $155,000
Food & Beverage Stores – $2,593,000
Food Services & Drinking Places – $1,816,000
Furniture & Home Furnishings Stores – $393,000
Health & Personal Care Stores – $685,000
Motor Vehicle and Parts Dealer Sales – $4,768,000
Sporting Goods Hobby Book & Music Stores – $320,000
Services – $20,061,000

Source: The Nielson Company 2022

Source: The Nielson Company 2022

Demographic Reach

Chart by Visualizer

Description of our P1

Chart by Visualizer

98.9 THE BEAR / ROCK

  • 32-year-old heritage rock
  • Format characteristics: 69% earn 50K +HHI, 55% some college or advance degree. Occupations: Manufacturing; medical; retail trade; insurance industry.
  • WBYR is blend of classic/grunge/current rock
Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

  • Market 116 Rank-464,000 +
    • 9% Black
    • 6% Hispanic
    • Manufacturing city. GM plant, Raytheon, Medical.
    • Indiana ranks 1st in Manufacturing jobs in USA.
    • Ft. Wayne is 2nd largest city in Indiana.
Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

50,000 WATTS

  • Coverage Map-85 Mile radius of FW reach! Signal measured in 3 markets, Fort Wayne, Muncie, and Lima, Ohio
  • Strongest DMA coverage in market
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

AC/DC, Ozzy, Metallica, Godsmack, Disturbed

On air personalities who influence through endorsements

Jason Lee & Kluck

Heather Rooney

Top Keystone Events

Annual Events & Station Awards

  • IBA Cardinal Community Award, 2017, 2018, 2019.
  • Rock n Brew Downtown FW
  • Rock Listener of the Day!
  • Hero’s Holiday for Vets
Source(s):  IBA, WBYR Station

Community Involvement

  • IBA Cardinal Community Award, 2017, 2018, 2019.
Source(s):  IBA, WBYR Station

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