98.9 The Bear has over a 30-year heritage in the Fort Wayne community and its’ 50,000 watts ensures that it effectively reaches thousands of listeners throughout Northeast Indiana and Northwest Ohio. With a mix of classic and grunge 90’s the Bear reaches a fan base who are fiercely loyal to the brands they love; including the places they shop, the vehicles they drive and the beverages they drink. Bear advertisers know that if they earn the business of a loyal Bear listener, they will have a customer for life.

Phone: 260-471-5100

2915 Maples Rd
Fort Wayne, IN
46816

Social Statistics

Text / Email Club Influence

Segmented Audience Stats

Contest/Promotions – 23,439
Concerts/Events – 19,227
Pets – 10,327
Charity – 8,402
Homeowners – 9.024
Health – 9,106
Family – 2,153
Outdoors – 3,852
Fitness – 7,865
Food – 7,064
Beer – 3,108

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,281,000
Clothing & Clothing Accessories Stores – $458,000
Electronics & Appliance Stores – $155,000
Food & Beverage Stores – $2,593,000
Food Services & Drinking Places – $1,816,000
Furniture & Home Furnishings Stores – $393,000
Health & Personal Care Stores – $685,000
Motor Vehicle and Parts Dealer Sales – $4,768,000
Sporting Goods Hobby Book & Music Stores – $320,000
Services – $20,061,000

Source: The Nielson Company 2022

Demographic Reach

Description of our P1

98.9 THE BEAR / ROCK

• 32-year-old heritage rock
• Format characteristics: 69% earn 50K +HHI, 55% some college or advance degree. Occupations: Manufacturing; medical; retail trade; insurance industry.
• WBYR is blend of classic/grunge/current rock

Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

• Market 116 Rank-464,000 +
  • 9% Black
  • 6% Hispanic
  • Manufacturing city. GM plant, Raytheon, Medical.
  • Indiana ranks 1st in Manufacturing jobs in USA.
  • Ft. Wayne is 2nd largest city in Indiana.

Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

50,000 WATTS

• Coverage Map-85 Mile radius of FW reach! Signal measured in 3 markets, Fort Wayne, Muncie, and Lima, Ohio
• Strongest DMA coverage in market

Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

AC/DC, Ozzy, Metallica, Godsmack, Disturbed

On air personalities who influence through endorsements

Annual Events & Station Awards

• IBA Cardinal Community Award, 2017, 2018, 2019.
• Rock n Brew Downtown FW
• Rock Listener of the Day!
• Hero’s Holiday for Vets

Source(s):  IBA, WBYR Station

Community Involvement

• IBA Cardinal Community Award, 2017, 2018, 2019.

Source(s):  IBA, WBYR Station