95.3 MNC

The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price.  These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan.  The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers.

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN

+ Weekly Listeners
Source(s):  Eastlan Ratings
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contests/Promotions – 6,500
Concerts/Events – 3,790
Pets – 450
Charity – 1,894
Home Owner – 3,537
Health – 2,890
Family – 1,250
Morning Newsletter – 3,459
Afternoon Newsletter – 3,493
Sports – 3,540
Outdoors – 1,829
Food – 4,080

Source(s):  WTRC Station

Demographic Reach

Chart by Visualizer

Description of our P1

$75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent


  • 11 years in News/Talk format
  • Medium Age 50, Median HH income $75,000, 31% 100k+, Homeowners, College graduates.
  • A18+ 64% Male, 34% Female
  • EXCLUSIVE commercial News/Talk station in the market
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

6,000 WATTS

  • WTRC has a 6,000 watt ERP, with a 20-mile listening range from 8 County Market… St. Joseph, Elkhart, Marshall, Laporte, Kosciusko, Cass, Berrien & St Joseph (Mi)
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Hosts

Brian Kilmeade, Dan Bongino, Sean Hannity, Lars Larson, Casey Hendrickson, Local News

On air personalities who influence through endorsements

Casey Hendrickson

Laura Smith

Jon Zimney


Top Keystone Events

Annual Events & Station Awards

  • 2021 Cardinal Community Service Award
  • Five Star Life Radiothon
  • MNC NOISE! (large speaking event)
  • St Margaret’s House Radiothon
  • MNC Networking Golf Outing
  • Most Patriotic Photo Contest
  • Virtual Home Contest Giveaway
Source(s):  IBA, WTRC Station

Community Involvement

  • 2021 Cardinal Community Service Award
  • Five Star Life Radiothon
Source(s):  IBA, WTRC Station

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