95.3 MNC
The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price. These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan. The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 6,542
Concerts/Events – 3,921
Pets – 410
Charity – 3,522
Homeowners – 3,991
Health – 3,462
Family – 1,541
Morning Newsletter – 3,397
Afternoon Newsletter – 3,356
Sports – 4,584
Outdoors – 1,686
Food – 4,790
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $1,071,000
Clothing & Clothing Accessories Stores – $131,000
Electronics & Appliance Stores – $65,000
Food & Beverage Stores – $936,000
Food Services & Drinking Places – $765,000
Furniture & Home Furnishings Stores – $89,000
Health & Personal Care Stores – $549,000
Motor Vehicle and Parts Dealer Sales – $2,111,000
Sporting Goods Hobby Book & Music Stores – $134,000
Services – $8,001,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
52% employed full time, 60% are married, 83% own home. $75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent
95.3 MNC / NEWS/TALK
- 11 years in News/Talk format
- Format characteristics: 60% earn 50K +HHI, 57% college degree. Occupations: Management; Business owners; Farmers; Demographics 88% of listeners are 35 or older
- EXCLUSIVE commercial News/Talk station in the market
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
6,000 WATTS
- WTRC has a 6,000 watt ERP, with a 20-mile listening range from 8 County Market… St. Joseph, Elkhart, Marshall, Laporte, Kosciusko, Cass, Berrien & St Joseph (Mi)
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Hosts
Brian Kilmeade, Dan Bongino, Sean Hannity, Lars Larson, Casey Hendrickson, Local News
On air personalities who influence through endorsements
Casey Hendrickson
Laura Smith
Jon Zimney
Top Keystone Events
Annual Events & Station Awards
- 2021 Cardinal Community Service Award
- Five Star Life Radiothon
- MNC NOISE! (large speaking event)
- St Margaret’s House Radiothon
- MNC Networking Golf Outing
- Most Patriotic Photo Contest
- Virtual Home Contest Giveaway
Source(s): IBA, WTRC Station
Community Involvement
- 2021 Cardinal Community Service Award
- Five Star Life Radiothon
