95.3 MNC
The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price. These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan. The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 6,500
Concerts/Events – 3,790
Pets – 450
Charity – 1,894
Home Owner – 3,537
Health – 2,890
Family – 1,250
Morning Newsletter – 3,459
Afternoon Newsletter – 3,493
Sports – 3,540
Outdoors – 1,829
Food – 4,080
Demographic Reach
Description of our P1
$75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent
95.3 MNC / NEWS/TALK
- 11 years in News/Talk format
- Medium Age 50, Median HH income $75,000, 31% 100k+, Homeowners, College graduates.
- A18+ 64% Male, 34% Female
- EXCLUSIVE commercial News/Talk station in the market
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
6,000 WATTS
- WTRC has a 6,000 watt ERP, with a 20-mile listening range from 8 County Market… St. Joseph, Elkhart, Marshall, Laporte, Kosciusko, Cass, Berrien & St Joseph (Mi)
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Hosts
Brian Kilmeade, Dan Bongino, Sean Hannity, Lars Larson, Casey Hendrickson, Local News
On air personalities who influence through endorsements
Casey Hendrickson
Laura Smith
Jon Zimney
Top Keystone Events
Annual Events & Station Awards
- 2021 Cardinal Community Service Award
- Five Star Life Radiothon
- MNC NOISE! (large speaking event)
- St Margaret’s House Radiothon
- MNC Networking Golf Outing
- Most Patriotic Photo Contest
- Virtual Home Contest Giveaway
Source(s): IBA, WTRC Station
Community Involvement
- 2021 Cardinal Community Service Award
- Five Star Life Radiothon
