95.3 MNC

The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price. These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan. The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers.

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Phone: 574-258-5483

237 Edison Road
Mishawaka, IN
46545

WATTS

+ Weekly Listeners

Source(s): Nielson Ratings – 12+ Mon-Sun 5a-12a

Mile Radius Coverage

Social Statistics

Followers

Text / Email Club Influence

Text Members

Email Subscribers

Website Traffic

Unique Monthly Visits

Overall Monthly Visits

Monthly Pageviews

Station Stream Usage

Active Monthly Sessions

Unique Monthly Listeners

Segmented Audience Stats

Contests/Promo – 6,523
Concerts/Events – 4,123
Pets – 2,112
Charity – 4,122
Homeowners – 4,948
Health – 3,904
Family & Parents – 2,515
Food – 5,058
AM Newsletter – 2,668
PM Newsletter – 2,585

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,071,000
Clothing & Clothing Accessories Stores – $131,000
Electronics & Appliance Stores – $65,000
Food & Beverage Stores – $936,000
Food Services & Drinking Places – $765,000
Furniture & Home Furnishings Stores – $89,000
Health & Personal Care Stores – $549,000
Motor Vehicle and Parts Dealer Sales – $2,111,000
Sporting Goods Hobby Book & Music Stores – $134,000
Services – $8,001,000

Source: The Nielson Company 2022

DOWNLOAD AUDIENCE PROFILE

Source: The Nielson Company 2023

Demographic Reach

Description of our P1

52% employed full time, 60% are married, 83% own home. $75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent

95.3 MNC / NEWS/TALK

11 years in News/Talk format
Format characteristics: 60% earn 50K +HHI, 57% college degree. Occupations: Management; Business owners; Farmers; Demographics 88% of listeners are 35 or older
EXCLUSIVE commercial News/Talk station in the market

Source(s): Station, Wikipeda, MRI Dlbase

South Bend

13.6% Black
8.8% Hispanic
Largest employers are Notre Dame, St. Joseph & Beacon Hospital
Indiana ranks 1st in Manufacturing jobs in the U.S.

Source(s): US Census

6,000 WATTS

WTRC has a 6,000 watt ERP, with a 20-mile listening range from 8 County Market… St. Joseph, Elkhart, Marshall, Laporte, Kosciusko, Cass, Berrien & St Joseph (Mi)