The Hart 1340 AM / 101.9 FM

The Hart 1340/101.9 is a station that serves to the people of one city – Elkhart.  The AM/FM translates format gives you two separate frequencies with one consistent message.  The Hart’s Format is “Soft Rock – 50’s 60’s, 70’s, 80’s – providing you with the perfect station to play in businesses for customers to listen to in Elkhart.  Outside of the music, The Hart also provides active listening opportunities in its twice daily Farm Programming to target Farmers and is the home for Cubs Baseball, Bulls Basketball and Elkhart High School Sports.  All this combines to be dedicated to reach the listeners of Elkhart and be the radio station the residents can turn to for information and entertainment specific to their city.  Overall, the format provides an older audience (50+) that has the disposable income to spend money advertisers.

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN

+ Weekly Listeners
Source(s):  Eastlan Ratings
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contests/Promotions – 0
Concerts/Events – 0
Pets – 0
Charity – 0
Home Owner – 0
Health – 0
Family – 0
Sports – 0
Outdoors – 0
Food – 0

Source(s):  WTRCam Station

Demographic Reach

Chart by Visualizer

Description of our P1

Adults 40+, Homeowners, Upper Income, Seniors in the City of Elkhart , Money to invest and spend, Affluent, Supporters of Elkhart, Ag listeners

The Hart 1340 / Easy Listening

  • Music: Easy listening from the 60’s, 70’s & 80’s
  • 12pm-1pm On The Beat
  • Bulls, Cubs & Indiana Hoosiers
  • Agri-Talk Weekdays at 11am and 3pm
  • 64% Age 55+ | 55% Male –  45% Female
  • Income: 52% $75,000+
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

1,000 WATTS

  • The 55+ Demo
    • Have the largest net worth among US households, nationally.
    • 61% more likely than the average consumer to have a HH Net Worth of $1 Million+
    • Includes individuals from The Silent Generation, Baby Boomers & Gen X.
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Frank Sinatra, Michael Buble, Barry Manilow, Roy Orbison, The Commodores

On air personalities who influence through endorsements

Tommie Lee

Annual Events & Station Awards

Source(s):  IBA, WTRCam Station

Community Involvement

Source(s):  IBA, WTRCam Station

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