The Hart 1340 AM / 101.9 FM
The Hart 1340/101.9 is a station that serves to the people of one city – Elkhart. The AM/FM translates format gives you two separate frequencies with one consistent message. The Hart’s Format is “Soft Rock – 50’s 60’s, 70’s, 80’s – providing you with the perfect station to play in businesses for customers to listen to in Elkhart. Outside of the music, The Hart also provides active listening opportunities in its twice daily Farm Programming to target Farmers and is the home for Cubs Baseball, Bulls Basketball and Elkhart High School Sports. All this combines to be dedicated to reach the listeners of Elkhart and be the radio station the residents can turn to for information and entertainment specific to their city. Overall, the format provides an older audience (50+) that has the disposable income to spend money advertisers.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 0
Concerts/Events – 0
Pets – 0
Charity – 0
Home Owner – 0
Health – 0
Family – 0
Sports – 0
Outdoors – 0
Food – 0
Demographic Reach
Description of our P1
Adults 40+, Homeowners, Upper Income, Seniors in the City of Elkhart , Money to invest and spend, Affluent, Supporters of Elkhart, Ag listeners
The Hart 1340 / Easy Listening
- Music: Easy listening from the 60’s, 70’s & 80’s
- 12pm-1pm On The Beat
- Bulls, Cubs & Indiana Hoosiers
- Agri-Talk Weekdays at 11am and 3pm
- 64% Age 55+ | 55% Male – 45% Female
- Income: 52% $75,000+
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
1,000 WATTS
- The 55+ Demo
- Have the largest net worth among US households, nationally.
- 61% more likely than the average consumer to have a HH Net Worth of $1 Million+
- Includes individuals from The Silent Generation, Baby Boomers & Gen X.
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Frank Sinatra, Michael Buble, Barry Manilow, Roy Orbison, The Commodores
On air personalities who influence through endorsements
Tommie Lee
