The Hart 1340 AM / 101.9 FM
The Hart 1340/101.9 is a station that serves to the people of one city – Elkhart. The AM/FM translates format gives you two separate frequencies with one consistent message. The Hart’s Format is “Soft Rock – 50’s 60’s, 70’s, 80’s – providing you with the perfect station to play in businesses for customers to listen to in Elkhart. Outside of the music, The Hart also provides active listening opportunities in its twice daily Farm Programming to target Farmers and is the home for Cubs Baseball, Bulls Basketball and Elkhart High School Sports. All this combines to be dedicated to reach the listeners of Elkhart and be the radio station the residents can turn to for information and entertainment specific to their city. Overall, the format provides an older audience (50+) that has the disposable income to spend money advertisers.
Description of our P1
Homeowners, Upper Income, Seniors in the City of Elkhart , Money to invest and spend, Affluent, Supporters of Elkhart, Ag listeners
Top 5 Core Artists
Frank Sinatra, Michael Buble, Barry Manilow, Roy Orbison, The Commodores