MIX 106

Mix106 is first and foremost a community driven station that exists to serve the local charities, cultural groups, city, and businesses.  Mix’s morning host is #1 Nationally syndicated Host Steve Harvey.  Mix’s daytime lineup is made up of local talent who live, work, play in South Bend, IN.  In between the local content, Mix106 plays the best R&B from the 80’s, 90’s and today, which targets a 25-54 African American audience skewing female.  Mix106 is intertwined into the fabric of the community and is essential to any complete marketing mix.

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN

+ Weekly Listeners
Source(s):  Eastlan Ratings
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contest/Promotions – 852
Concerts/Events – 736
Pets – 0
Charity – 280
Homeowners – 367
Health – 86
Family – 0
Food – 520

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $753,000
Clothing & Clothing Accessories Stores – $133,000
Electronics & Appliance Stores – $56,000
Food & Beverage Stores – $899,000
Food Services & Drinking Places – $526,000
Furniture & Home Furnishings Stores – $76,000
Health & Personal Care Stores – $400,000
Motor Vehicle and Parts Dealer Sales – $1,680,000
Sporting Goods Hobby Book & Music Stores – $90,000
Services – $6,714,000

Source: The Nielson Company 2022

Source: The Nielson Company 2022

Demographic Reach

Chart by Visualizer

Description of our P1

40 something college educated Queen of her Family, she works a full-time job and has a side hustle… just for fun!  She has strong ties in the Community and is deeply involved in her Church.  She is making decisions for her job, her household, grandparents, and/or grandchildren!

MIX 106 Stats

Chart by Visualizer


  • 15 years in Urban format
  • Format characteristics: 86% of listeners are older than 35, 60% some college or advance degree.
  • 58% African American, 29% White, and 13% Multi racial
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

3,000 WATTS

  • WUBU-FM has a 3,000 Watt ERP with a 25 mile listening range from South Bend, IN.
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Usher, Michael Jackson, Mary J Blige, The Weeknd, and Ella Mai

On air personalities who influence through endorsements

Sanita Sherisse

DC Hendrix

Gino J “The Godfather”

Top Keystone Events


Annual Events & Station Awards

  • 2021 IBA Cardinal Service award winner.
  • Mix 106 Mixer event
  • Heal & Seal event
  • Holla Days
Source(s):  IBA, WUBU Station

Community Involvement

  • Involved locally with the Charles Black Community Center
Source(s):  WUBU Station

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Content, Digital and Traditional,
giving you confidence in the results we deliver.