Mix106 is first and foremost a community driven station that exists to serve the local charities, cultural groups, city, and businesses. Mix’s morning host is #1 Nationally syndicated Host Steve Harvey. Mix’s daytime lineup is made up of local talent who live, work, play in South Bend, IN. In between the local content, Mix106 plays the best R&B from the 80’s, 90’s and today, which targets a 25-54 African American audience skewing female. Mix106 is intertwined into the fabric of the community and is essential to any complete marketing mix.
Description of our P1
40 something college educated Queen of her Family, she works a full-time job and has a side hustle… just for fun! She has strong ties in the Community and is deeply involved in her Church. She is making decisions for her job, her household, grandparents, and/or grandchildren!
MIX 106 Stats
Top 5 Core Artists
Usher, Michael Jackson, Mary J Blige, The Weeknd, and Ella Mai