MIX 106
Mix106 is first and foremost a community driven station that exists to serve the local charities, cultural groups, city, and businesses. Mix’s morning host is #1 Nationally syndicated Host Steve Harvey. Mix’s daytime lineup is made up of local talent who live, work, play in South Bend, IN. In between the local content, Mix106 plays the best R&B from the 80’s, 90’s and today, which targets a 25-54 African American audience skewing female. Mix106 is intertwined into the fabric of the community and is essential to any complete marketing mix.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 852
Concerts/Events – 736
Pets – 0
Charity – 280
Homeowners – 367
Health – 86
Family – 0
Food – 520
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $753,000
Clothing & Clothing Accessories Stores – $133,000
Electronics & Appliance Stores – $56,000
Food & Beverage Stores – $899,000
Food Services & Drinking Places – $526,000
Furniture & Home Furnishings Stores – $76,000
Health & Personal Care Stores – $400,000
Motor Vehicle and Parts Dealer Sales – $1,680,000
Sporting Goods Hobby Book & Music Stores – $90,000
Services – $6,714,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
40 something college educated Queen of her Family, she works a full-time job and has a side hustle… just for fun! She has strong ties in the Community and is deeply involved in her Church. She is making decisions for her job, her household, grandparents, and/or grandchildren!
MIX 106 Stats
MIX 106 / URBAN
- 15 years in Urban format
- Format characteristics: 86% of listeners are older than 35, 60% some college or advance degree.
- 58% African American, 29% White, and 13% Multi racial
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
3,000 WATTS
- WUBU-FM has a 3,000 Watt ERP with a 25 mile listening range from South Bend, IN.
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Usher, Michael Jackson, Mary J Blige, The Weeknd, and Ella Mai
On air personalities who influence through endorsements
Sanita Sherisse
DC Hendrix
Gino J “The Godfather”
Top Keystone Events
Annual Events & Station Awards
- 2021 IBA Cardinal Service award winner.
- Mix 106 Mixer event
- Heal & Seal event
- Holla Days
Source(s): IBA, WUBU Station
Community Involvement
- Involved locally with the Charles Black Community Center
