Froggy 102.7

Froggy is the station that Elkhart County residents can call their own, with an extreme focus on serving the communities throughout the County along with the businesses and non-profits. Froggy is the perfect fit for the entire family with their “Hot A/C” format that plays hits from today but also plays songs from the past 20 years.  Froggy listeners are families in Elkhart County with children in the public school systems, homeowners and the people that spend money with advertisers every day to better their lives.  When you advertise on Froggy, you’re typically talking to the mom of those households who also wants to hear what events are happening in Elkhart County, which is something Froggy is dedicated to with our Froggy Padio out in the community every couple days.  If your goal is to reach young families in Elkhart County – advertise with Froggy 102.7!

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN
46545

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WATTS
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+ Weekly Listeners
Source(s):  Eastlan Ratings
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Mile Radius Coverage

Social Statistics

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Followers
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Followers
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Followers

Text / Email Club Influence

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Text Members
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Email Subscribers

Segmented Audience Stats

Contests/Promotions – 8,430
Concerts/Events – 890
Pets – 20
Charity – 625
Home Owner – 645
Health – 545
Family – 470

Source(s):  WAOR Station

Demographic Reach

Description of our P1

Middle income, Homeowners, 1 in 4 attended college. Parents, social media users, retail shoppers, like to go out to eat, family-focused, active event goers, outdoor enthusiasts, ELKHART COUNTY

FROGGY 102.7 / HotAC

  • 4 years in Hot A/C format
  • Medium Age 40, Median HH income $60,000,, Homeowners, College graduates.
  • A18+ 70% Female, 30% Female
  • Localized to super-serve Elkhart County
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

6,000 WATTS

  • WAOR has a 6,000 watt ERP, with a 10-mile listening range from 7 County Market… St. Joseph, Elkhart, Marshall, Kosciusko, LaGrange, Noble, Whitley
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Ed Sheeran, Selena Gomez, Maroon 5, Taylor Swift, Shawn Mendes

On air personalities who influence through endorsements

Irish Dave

Tommy B

Brooklyne

Top Keystone Events

Annual Events & Station Awards

  • 2021 Cardinal Community Service Award
  • “Froggy Live” each week with Irish Dave on the Froggy Mobile Studio
  • Froggy Family Dance
  • Elkhart County Game of the Week
  • Pink is the New Green
  • Random Acts of Kindness
Source(s):  IBA, WAOR Station

Community Involvement

  • 2021 Cardinal Community Service Award
Source(s):  IBA, WAOR Station

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