SEM – Search Engine Marketing

Why do you need SEM?

Have you ever worried that your next new customer won’t be able to find you? If not, you should be if you’re NOT running an effective search engine marketing (SEM) campaign! SEM all but guarantees that your next customer will be able to find your business. Don’t make the mistake of so many other business owners. Google and other search engines aren’t going away and if your website is invisible to Google then so is your business. Ensure that your business is found during that initial moment of search often referred to as the ZMOT or Zero Moment of Truth. When done correctly, SEM ensures that your business will be found when a potential customer searches for the product you sell or the service you offer. Can you think of anything more effective than that?

What the Numbers Say

When analyzing the results, SEM has the highest return on investment (ROI) of any currently available digital solution. By looking at the data, a SEM campaign can show you the individual keyword market volume and what your share of that market is. This knowledge allows you to strategically alter your campaigns if you’re trying to grow in a particular area of your business.

We educate so you have a clear understanding on all facets of marketing:
Content, Digital and Traditional,
giving you the confidence in the results we deliver.

Definition of SEM: Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. This is sometimes called PPC, Paid Ads or Google AdWords.

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