BIG 92.3

Big 92.3 takes residents of Fort Wayne back to simpler days with the adult and classic hits from the 60’s through 2000. Big 92.3 listeners stay tuned in all day with no more than 2-minute commercial interruptions of the music that they love. These listeners are established in their lives, own homes, raise kids, travel and continue to pursue the American Dream. Big 92.3 advertisers love reaching this established audience because they are in a position of life where the “bigger” ticket items are no longer a goal, but a reality. Big is also a great place to reach the highly sought-after fans of IU football and basketball.

Phone: 260-447-5511

2915 Maples Rd
Fort Wayne, IN

+ Weekly Listeners
Source(s):  Eastlan, 12+ Mon – Sun 6a-12a
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contests/Promotions – 1,000
Concerts/Events – 2,174
Pets – 1,885
Charity – 522
Home Owner – 0
Health – 301
Family – 29
Sports – 1,275
Outdoors – 1,390

Source(s):  WFWI Station

Demographic Reach

Chart by Visualizer

Description of our P1

Median income $80K, Educated, Homeowners, Family


  • 5 year old greatest hits
  • Format characteristics; 2 minute commercial stop sets only; 44 median age. 48% male Occupations: Manufacturing; medical; retail trade; managerial
Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

  • Market 116 Rank-464,000 +
    • 9% Black
    • 6% Hispanic
    • Manufacturing city. GM plant, Raytheon, Medical.
    • Indiana ranks 1st in Manufacturing jobs in USA.
    • Ft. Wayne is 2nd largest city in Indiana.
Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

6,000 WATTS

  • Coverage Map-45 Mile radius of FW reach! Completely covers 6 county metro area.
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Billy Joel, Elton John, Beatles, Fleetwood Mac, Journey

On air personalities who influence through endorsements

Uncle Cliff

Annual Events & Station Awards

  • 2 minute commercial breaks.
  • 92 Days of Summer!
  • No more than 3 spot breaks per hour!
Source(s):  IBA, WFWI Station

Community Involvement

Source(s):  IBA, WFWI Station

We educate so you have a clear understanding on all facets of marketing:
Content, Digital and Traditional,
giving you confidence in the results we deliver.