BIG 92.3
Big 92.3 takes residents of Fort Wayne back to simpler days with the adult and classic hits from the 60’s through 2000. Big 92.3 listeners stay tuned in all day with no more than 2-minute commercial interruptions of the music that they love. These listeners are established in their lives, own homes, raise kids, travel and continue to pursue the American Dream. Big 92.3 advertisers love reaching this established audience because they are in a position of life where the “bigger” ticket items are no longer a goal, but a reality. Big is also a great place to reach the highly sought-after fans of IU football and basketball.
Source(s): Eastlan, 12+ Mon – Sun 6a-12a
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 4,338
Concerts/Events – 2,327
Pets – 1,770
Charity – 1,011
Home – 1,421
Health – 531
Family – 495
Sports – 2,083
Outdoors – 1,326
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $1,000,000
Clothing & Clothing Accessories Stores – $233,000
Electronics & Appliance Stores – $98,000
Food & Beverage Stores – $1,473,000
Food Services & Drinking Places – $1,134,000
Furniture & Home Furnishings Stores – $235,000
Health & Personal Care Stores – $546,000
Motor Vehicle and Parts Dealer Sales – $2,749,000
Sporting Goods Hobby Book & Music Stores – $207,000
Services – $11,950,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
51% employed full time, 51% are married, 83% own home
BIG 92.3 / GREATEST HITS
- 5-year-old greatest hits
- Format characteristics: 2-minute commercial stop sets only; 59% earn 50K +HHI, 61% some college or advance degree. Occupations: Manufacturing; medical; retail trade; managerial
Source(s): Station, Wikipeda, MRI Dlbase
Fort Wayne
- Market 116 Rank-464,000 +
- 9% Black
- 6% Hispanic
- Manufacturing city. GM plant, Raytheon, Medical.
- Indiana ranks 1st in Manufacturing jobs in USA.
- Ft. Wayne is 2nd largest city in Indiana.
Source(s): Station, Wikipeda, All Access, Chamber of Commerce
6,000 WATTS
- Coverage Map-45 Mile radius of FW reach! Completely covers 6 county metro area.
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Billy Joel, Elton John, Beatles, Fleetwood Mac, Journey
On air personalities who influence through endorsements
Uncle Cliff
Annual Events & Station Awards
- 2 minute commercial breaks.
- 92 Days of Summer!
- No more than 3 spot breaks per hour!
