BIG 92.3
Big 92.3 takes residents of Fort Wayne back to simpler days with the adult and classic hits from the 60’s through 2000. Big 92.3 listeners stay tuned in all day with no more than 2-minute commercial interruptions of the music that they love. These listeners are established in their lives, own homes, raise kids, travel and continue to pursue the American Dream. Big 92.3 advertisers love reaching this established audience because they are in a position of life where the “bigger” ticket items are no longer a goal, but a reality. Big is also a great place to reach the highly sought-after fans of IU football and basketball.
Demographic Reach
Description of our P1
Median income $80K, Educated, Homeowners, Family
Top 5 Core Artists
Billy Joel, Elton John, Beatles, Fleetwood Mac, Journey
On air personalities who influence through endorsements
Uncle Cliff
