BIG 92.3

Big 92.3 takes residents of Fort Wayne back to simpler days with the adult and classic hits from the 60’s through 2000. Big 92.3 listeners stay tuned in all day with no more than 2-minute commercial interruptions of the music that they love. These listeners are established in their lives, own homes, raise kids, travel and continue to pursue the American Dream. Big 92.3 advertisers love reaching this established audience because they are in a position of life where the “bigger” ticket items are no longer a goal, but a reality. Big is also a great place to reach the highly sought-after fans of IU football and basketball.

Phone: 260-447-5511

2915 Maples Rd
Fort Wayne, IN
46816

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WATTS
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+ Weekly Listeners
Source(s):  Eastlan, 12+ Mon – Sun 6a-12a
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Mile Radius Coverage

Social Statistics

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Followers
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Followers
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Followers

Text / Email Club Influence

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Text Members
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Email Subscribers

Segmented Audience Stats

Contests/Promotions – 4,338
Concerts/Events – 2,327
Pets – 1,770
Charity – 1,011
Home – 1,421
Health – 531
Family – 495
Sports – 2,083
Outdoors – 1,326

Weekly Retail Spending Power

Building Materials & Garden Equipment & Supplies Dealers – $1,000,000
Clothing & Clothing Accessories Stores – $233,000
Electronics & Appliance Stores – $98,000
Food & Beverage Stores – $1,473,000
Food Services & Drinking Places – $1,134,000
Furniture & Home Furnishings Stores – $235,000
Health & Personal Care Stores – $546,000
Motor Vehicle and Parts Dealer Sales – $2,749,000
Sporting Goods Hobby Book & Music Stores – $207,000
Services – $11,950,000

Source: The Nielson Company 2022

Source: The Nielson Company 2022

Demographic Reach

Chart by Visualizer

Description of our P1

51% employed full time, 51% are married, 83% own home

BIG 92.3 / GREATEST HITS

  • 5-year-old greatest hits
  • Format characteristics: 2-minute commercial stop sets only; 59% earn 50K +HHI, 61% some college or advance degree. Occupations: Manufacturing; medical; retail trade; managerial
Source(s):  Station, Wikipeda, MRI Dlbase

Fort Wayne

  • Market 116 Rank-464,000 +
    • 9% Black
    • 6% Hispanic
    • Manufacturing city. GM plant, Raytheon, Medical.
    • Indiana ranks 1st in Manufacturing jobs in USA.
    • Ft. Wayne is 2nd largest city in Indiana.
Source(s):  Station, Wikipeda, All Access, Chamber of Commerce

6,000 WATTS

  • Coverage Map-45 Mile radius of FW reach! Completely covers 6 county metro area.
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Billy Joel, Elton John, Beatles, Fleetwood Mac, Journey

On air personalities who influence through endorsements

Uncle Cliff

Annual Events & Station Awards

  • 2 minute commercial breaks.
  • 92 Days of Summer!
  • No more than 3 spot breaks per hour!
Source(s):  IBA, WFWI Station

Community Involvement

Source(s):  IBA, WFWI Station

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Content, Digital and Traditional,
giving you confidence in the results we deliver.