B100, Today’s Best & Most Country, is a station for all ages, with a primary focus on Adults 25-54.
Our listeners are family oriented, college educated, professional, socially active on Facebook & Instagram, as well as engaged in community events & consumer brands that they are passionate about. Advertisers love reaching this audience because Country Music listeners are loyal and most often listen to the same station for years. B100 helps bring our advertisers growth & success with their business by engaging them with our on air talent, our email database & mobile text clubs, as well as our digital products.

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN

+ Weekly Listeners
Source(s):  Eastlan Ratings
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contest/Promotions – 23,076
Concerts/Events – 19,444
Pets – 3,931
Charity – 15,857
Homeowners – 9,620
Health – 7,361
Family – 5,921
Fitness – 5,759
Outdoors – 10,446
Food – 15,962

Source(s):  WBYT Station

Demographic Reach

Chart by Visualizer

Chart by Visualizer

Description of our P1

College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.

Top Interests
Cooking & Recipes • Country Music/concerts • Online Video • Football • Coupons & Discount Offers • Reality Tv • Vacations • Department Stores/Merchant Shops

100.7 B100 / COUNTRY

  • 29 years in Country format
  • Medium Age 42, Median HH income $75,000, 31% 100k+, 72% Homeowners, 42% college graduate.
  • A18+ 60% Female, 40% Male
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

50,000 WATTS

  • WBYT has a 50,000 watt ERP, with a 50 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, & Pulaski
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Thomas Rhett

On air personalities who influence through endorsements

Zach Miller

Brittney Baily

Deb Miles

Jesse Garcia

Top Keystone Events

Annual Events & Station Awards

  • 2020, 2019 CMA Small market station of year nominee
  • 2020, 2019 ACM Small Market station of the year nominee
  • 2020, 2019 CRS Small market station of the year nominee
  • 2021 – 2016 IBA Cardinal Community service Winner
Source(s):  IBA, WBYT Station

Community Involvement

  • Relay for Life – Supporting American Cancer Society
  • Drink Pink – Supporting Breast Cancer Awareness and River Bend Cancer Services
  • Go Red for Women – Supporting American Heart Association
  • Goodwill Little Black Dress event
  • South Bend Center for the Homeless – Miracle Moments
Source(s):  IBA, WBYT Station

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