B100
B100, Today’s Best & Most Country, is a station for all ages, with a primary focus on Adults 25-54.
Our listeners are family oriented, college educated, professional, socially active on Facebook & Instagram, as well as engaged in community events & consumer brands that they are passionate about. Advertisers love reaching this audience because Country Music listeners are loyal and most often listen to the same station for years. B100 helps bring our advertisers growth & success with their business by engaging them with our on air talent, our email database & mobile text clubs, as well as our digital products.
Phone: 574-258-5483
237 Edison Road
Mishawaka, IN
46545
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 23,076
Concerts/Events – 19,444
Pets – 3,931
Charity – 15,857
Homeowners – 9,620
Health – 7,361
Family – 5,921
Fitness – 5,759
Outdoors – 10,446
Food – 15,962
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $1,591,000
Clothing & Clothing Accessories Stores – $250,000
Electronics & Appliance Stores – $111,000
Food & Beverage Stores – $1,650,000
Food Services & Drinking Places – $1,251,000
Furniture & Home Furnishings Stores – $157,000
Health & Personal Care Stores – $810,000
Motor Vehicle and Parts Dealer Sales – $3,849,000
Sporting Goods Hobby Book & Music Stores – $218,000
Services – $13,745,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.
Top Interests
Cooking & Recipes • Country Music/concerts • Online Video • Football • Coupons & Discount Offers • Reality Tv • Vacations • Department Stores/Merchant Shops
100.7 B100 / COUNTRY
- 29 years in Country format
- Format characteristics: 63% earn 50K +HHI, 59% some college or advance degree Teachers; medical; retail trade; customer service, management.
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
50,000 WATTS
- WBYT has a 50,000 watt ERP, with a 50 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, & Pulaski
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Thomas Rhett
On air personalities who influence through endorsements
Brittney Baily
Deb Miles
Jesse Garcia
Top Keystone Events
Annual Events & Station Awards
- 2020, 2019 CMA Small market station of year nominee
- 2020, 2019 ACM Small Market station of the year nominee
- 2020, 2019 CRS Small market station of the year nominee
- 2021 – 2016 IBA Cardinal Community service Winner
Source(s): IBA, WBYT Station
Community Involvement
- Relay for Life – Supporting American Cancer Society
- Drink Pink – Supporting Breast Cancer Awareness and River Bend Cancer Services
- Go Red for Women – Supporting American Heart Association
- Goodwill Little Black Dress event
- South Bend Center for the Homeless – Miracle Moments
