B100
B100, Today’s Best & Most Country, is a station for all ages, with a primary focus on Adults 25-54.
Our listeners are family oriented, college educated, professional, socially active on Facebook & Instagram, as well as engaged in community events & consumer brands that they are passionate about. Advertisers love reaching this audience because Country Music listeners are loyal and most often listen to the same station for years. B100 helps bring our advertisers growth & success with their business by engaging them with our on air talent, our email database & mobile text clubs, as well as our digital products.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contests/Promotions – 23,250
Concerts/Events – 19,000
Pets – 3,247
Charity – 11,133
Home Owner – 9,030
Health – 7,700
Family – 5,380
Mom Squad – 4,783
Fitness – 2,780
Outdoors – 6,500
Food – 12,145
Demographic Reach
Description of our P1
College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.
Top Interests
Cooking & Recipes • Country Music/concerts • Online Video • Football • Coupons & Discount Offers • Reality Tv • Vacations • Department Stores/Merchant Shops
100.7 B100 / COUNTRY
- 29 years in Country format
- Medium Age 42, Median HH income $75,000, 31% 100k+, 72% Homeowners, 42% college graduate.
- A18+ 60% Female, 40% Male
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
50,000 WATTS
- WBYT has a 50,000 watt ERP, with a 50 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, & Pulaski
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Top 5 Core Artists
Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Thomas Rhett
On air personalities who influence through endorsements
Zach Miller
Brittney Baily
Deb Miles
Jesse Garcia
Top Keystone Events
Annual Events & Station Awards
- 2020, 2019 CMA Small market station of year nominee
- 2020, 2019 ACM Small Market station of the year nominee
- 2020, 2019 CRS Small market station of the year nominee
- 2021 – 2016 IBA Cardinal Community service Winner
Source(s): IBA, WBYT Station
Community Involvement
- Relay for Life – Supporting American Cancer Society
- Drink Pink – Supporting Breast Cancer Awareness and River Bend Cancer Services
- Go Red for Women – Supporting American Heart Association
- Goodwill Little Black Dress event
- South Bend Center for the Homeless – Miracle Moments
