B100

B100, Today’s Best & Most Country, is a station for all ages, with a primary focus on Adults 25-54.
Our listeners are family oriented, college educated, professional, socially active on Facebook & Instagram, as well as engaged in community events & consumer brands that they are passionate about. Advertisers love reaching this audience because Country Music listeners are loyal and most often listen to the same station for years. B100 helps bring our advertisers growth & success with their business by engaging them with our on air talent, our email database & mobile text clubs, as well as our digital products.

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN
46545

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WATTS
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+ Weekly Listeners
Source(s):  Eastlan Ratings
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Mile Radius Coverage

Social Statistics

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Followers
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Followers
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Followers

Text / Email Club Influence

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Text Members
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Email Subscribers

Segmented Audience Stats

Contests/Promotions – 23,250
Concerts/Events – 19,000
Pets – 3,247
Charity – 11,133
Home Owner – 9,030
Health – 7,700
Family – 5,380
Mom Squad – 4,783
Fitness – 2,780
Outdoors – 6,500
Food – 12,145

Source(s):  WBYT Station

Demographic Reach


Description of our P1

College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.

Top Interests
Cooking & Recipes • Country Music/concerts • Online Video • Football • Coupons & Discount Offers • Reality Tv • Vacations • Department Stores/Merchant Shops

100.7 B100 / COUNTRY

  • 29 years in Country format
  • Medium Age 42, Median HH income $75,000, 31% 100k+, 72% Homeowners, 42% college graduate.
  • A18+ 60% Female, 40% Male
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

50,000 WATTS

  • WBYT has a 50,000 watt ERP, with a 50 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, & Pulaski
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Thomas Rhett

On air personalities who influence through endorsements

Zach Miller

Brittney Baily

Deb Miles

Jesse Garcia

Top Keystone Events

Annual Events & Station Awards

  • 2020, 2019 CMA Small market station of year nominee
  • 2020, 2019 ACM Small Market station of the year nominee
  • 2020, 2019 CRS Small market station of the year nominee
  • 2021 – 2016 IBA Cardinal Community service Winner
Source(s):  IBA, WBYT Station

Community Involvement

  • Relay for Life – Supporting American Cancer Society
  • Drink Pink – Supporting Breast Cancer Awareness and River Bend Cancer Services
  • Go Red for Women – Supporting American Heart Association
  • Goodwill Little Black Dress event
  • South Bend Center for the Homeless – Miracle Moments
Source(s):  IBA, WBYT Station

We educate so you have a clear understanding on all facets of marketing:
Content, Digital and Traditional,
giving you confidence in the results we deliver.