Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice The old saying: “The more things change, the more they stay the same,” certainly applies to radio. Despite ever-expanding media choices, local radio is consistently a top media choice, remaining one of the best ways to reach consumers. AM/FM radio reaches 92% of Americans reach…

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per day listening to local radio, according to Nielsen’s latest Total Audience Report. That’s more than several popular digital options, including game consoles, Internet on desktop computers and apps on tablets.…

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple podcast app, brands have plenty of content to choose from, yet  advertisers are putting the bulk of their money in a handful of genres, including news, business and true crime podcasts. As…

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still king of the car. That’s welcome news for radio stations, who rely on in-car usage to attract audiences and advertisers. One of radio’s signature strengths is its ability to drive sales, and in-car…

How Radio Can Reach More Multitasking Moms

  It’s a good idea to listen to your mom. In many households, mothers make decisions about what to buy, where to go, and what to listen to and watch. American moms are also technology multi-taskers who embrace media to keep them informed, entertained and help make purchasing decisions. To reach these desirable consumers, radio…

Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. With a record number of  Americans tuning into podcasts and streaming audio on mobile and digital platforms, ad spending on digital audio is surging – and creating a fresh revenue source for radio.…

Four Ways to Boost Your Radio Creative

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At their best, audio ads elevate engagement and purchase intent, and the secret sauce is top-quality creative.   There are some tricks to make stand-out spots. According to a new study of…

Four Ways Voice Tech Can Increase Listening

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated Media is a leader in this space, with B100 widely recognized as the first radio station to launch an Alexa skill. Now, as consumers adopt more smart devices, radio stations need to…

Radio’s Built-In Podcast Advantage

Podcasting is the hottest topic in media and will good reason — the audience is growing rapidly and reinvigorating audio listening and advertising.  A new study from Edison Research, “The Podcast Consumer 2019”, reports that half of all Americans have listened to a podcast and one-quarter have listened in the last week. Those numbers back…