How Blogging Boosts Your Business

How Blogging Boosts Your Business When you look at your digital toolbox, it can be easy to overlook your blog. While video, podcasts and social media get more attention, blogs are a digital marketing workhorse to connect with your audience, improve your search engine optimization and boost traffic to your website. Simply put, your blog […]

These Stats About Spoken Word Content Might Surprise You

3 Surprising Stats About Spoken Word Audio   Thanks to new media choices and mobile devices, the oldest form of audio — spoken word content — is on the upswing. Spoken word audio attracts 121 million American listeners daily, up 15% from five years ago, according to a new report from Edison Research and NPR. Americans […]

Radio Campaigns for Local Political Dollars

In a Healthy Ad Market, Where Does Radio Fit In? Ahead of the 2020 election, the local ad market is heating up, with marketers expected to pony up $161.3 billion on local advertising next year. That’s up a strong 5.8% from 2019 levels, according to a new forecast from BIA Advisory Services. An avalanche of […]

Subscription on-demand from local radio

As Digital Grows, Subscriptions Could Bring in Cash Will listeners pay for digital audio from local radio stations? That is a question many radio broadcasters have asked and there isn’t a clear answer. But that isn’t stopping a Midwest radio owner for trying. In a move to monetize digital audio, Good Karma Broadcasting, which owns […]

‘Super’ Podcast Listeners Receptive to Ads — Just Not Too Many

We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and they’re willing to buy their products, just don’t overload them with ads.  Those are some key takeaways from a new report on podcast “super listeners” from Edison Research and PodcastOne. “Super listeners” are […]

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

New Opportunities for Radio as Podcast Fans Shift Younger, More Female As radio stations expand their podcast lineups, it’s important to know how is listening and how they’re accessing content. As the audience for podcasts grows steadily, users are increasingly younger, more female and willing to engage with advertisers who sponsor podcasts.   This is welcome […]

Radio Attracts Loyal Minorities, Digital Promises Growth

Radio Attracts Loyal Minorities, Digital Promises Growth  Even with an ever-expanding menu of media choices, African Americans and Hispanics are avid consumers of local radio. In fact, radio reaches more blacks and Hispanics than any other platform, including TVs, smartphones and TV-connected devices. And minority listeners are increasingly using digital devices, including smartphones and voice-activated […]

Why Local Radio Needs Sonic Brands

Why Local Radio Needs Sonic Brands Sonic identity is a buzzword in marketing, but radio stations are experts in the importance of sound and promotion. That’s why local radio stations should be at the forefront of audio branding. But the renewed attention on audio means the time is now to revisit how your station’s brand […]

Insiders Dish on Tips for Local Podcasters

Podcast Tips From Local Pros These days, it seems everyone in radio is talking about podcasting. Radio programmers are encouraging their staffers to pitch ideas. More hosts are doing double duty as DJs and podcasters. Clients are interested — and maybe even create a show of their own. As the industry tries to keep pace […]

Local advertisers stick by radio while exploring new digital options

Local Businesses Remain Loyal to Radio While Building Digital Despite a growing menu of digital advertising choices, local advertisers still trust radio to help them connect with consumers and generate sales. Even as radio retains a strong share of local ad spending, the stark reality is small businesses are directing more money to digital platforms, […]

Breaking Down the Podcast Boom

Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter of weekly listeners spend three to five hours per week listening to podcasts and one-quarter more spend more than five hours with podcasts weekly. Those are just some of the insights from ad agency […]

Digital is Key to Radio’s Place in Music Discovery

Digital is Key to Radio’s Place in Music Discovery Here is a tune that should get some airplay: Even as AM/FM radio faces intense competition from digital streaming, podcasts and even YouTube, audiences still consider local radio a top source for music discovery. But radio is facing intense competition from online sources, particularly among younger […]

Three Lessons Radio is Learning About Smart Speakers

Three Smart Speaker Lessons for Radio   With smart speakers like Alexa and Google Home becoming mainstream household technology, radio stations need to make sure their voice integrations are fresh and accessible.  Most savvy stations have skills, and many promote them on-air, but the work doesn’t end there. Consumers are making smart speakers part of their […]

Three Podcast Developments You Should Know About

Three Summer Moves Shaking Up Podcasting  With more than 700,000 shows and counting available, the podcast industry is growing at lighting speed,with one-quarter of American adults saying they listen weekly.  This year, advertisers are projected to spend nearly $500 million on podcast ads and, in a race to grab market share, big media companies are […]

Radio Tunes Up for 2020 Elections

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of on-air, online and podcast advertising, radio can offer local, state and national candidates, and issue advertisers, the opportunity to reach highly engaged voters on multiple platforms.   In fact, […]

Local Businesses Are Interested in Voice, But So Far on the Sidelines

Why Local Businesses Need to Get Voice-Ready  As radio stations get aggressive with voice integrations, their local businesses partners should also add voice technology to the top of their to-do lists. From smart speaker skills to voice-activated ads to digital streaming via smart devices, with voice, local businesses can engage with consumers on a new […]

5 Ways to Grow Your Podcasts

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your existing assets, radio broadcasters can up exposure for podcasts and increase your success rates. After all, radio is masterful at promotion and the original form of audio programming, so why […]

4 Smart Ways to Grow Local Ad Revenue

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital) With the economy humming and a hotly-contested election year approaching, local advertisers are opening their wallets to connect with consumers. This year, the total local ad market is projected to $148.8 billion, up slightly from the previous year, according to the latest forecast by […]

Five Things to Radio Needs to Know About Smart Speakers

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is clouding future growth. Voice tech remains promising and primed for innovation, but media companies and brands need to focus on building trust and delivering utility. Ownership of devices like Alexa and Google Home are […]

Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice The old saying: “The more things change, the more they stay the same,” certainly applies to radio. Despite ever-expanding media choices, local radio is consistently a top media choice, remaining one of the best ways to reach consumers. AM/FM radio reaches 92% of Americans reach […]

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per day listening to local radio, according to Nielsen’s latest Total Audience Report. That’s more than several popular digital options, including game consoles, Internet on desktop computers and apps on tablets. […]

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple podcast app, brands have plenty of content to choose from, yet  advertisers are putting the bulk of their money in a handful of genres, including news, business and true crime podcasts. As […]

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still king of the car. That’s welcome news for radio stations, who rely on in-car usage to attract audiences and advertisers. One of radio’s signature strengths is its ability to drive sales, and in-car […]

How Radio Can Reach More Multitasking Moms

  It’s a good idea to listen to your mom. In many households, mothers make decisions about what to buy, where to go, and what to listen to and watch. American moms are also technology multi-taskers who embrace media to keep them informed, entertained and help make purchasing decisions. To reach these desirable consumers, radio […]

Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. With a record number of  Americans tuning into podcasts and streaming audio on mobile and digital platforms, ad spending on digital audio is surging – and creating a fresh revenue source for radio. […]

Four Ways to Boost Your Radio Creative

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At their best, audio ads elevate engagement and purchase intent, and the secret sauce is top-quality creative.   There are some tricks to make stand-out spots. According to a new study of […]

Four Ways Voice Tech Can Increase Listening

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated Media is a leader in this space, with B100 widely recognized as the first radio station to launch an Alexa skill. Now, as consumers adopt more smart devices, radio stations need to […]

Radio’s Built-In Podcast Advantage

Podcasting is the hottest topic in media and will good reason — the audience is growing rapidly and reinvigorating audio listening and advertising.  A new study from Edison Research, “The Podcast Consumer 2019”, reports that half of all Americans have listened to a podcast and one-quarter have listened in the last week. Those numbers back […]

Time-Shifted Audio Expands Radio Listening

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and brand engagement. Time-shifting involves grabbing portions of your live programming — from morning show benchmarks to local event calendars to interviews — and posting the clips to your digital channels, including station websites, mobile apps […]

With Digital Transforming Local Ad Sales, Audio Gains Ground

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell digital products, including podcasts and streaming audio. Local media outlets took in $10.5 billion worth of digital advertising last year, according to the new “Annual Benchmark” study from Borrell & Associates. And […]

With Podcasts, Radio Can Connect with Young Demos

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way to reach these desirable consumers. Podcasting listening is booming with adults 12 to 34 years old, considered Gen Z, Millennials and Gen X. As audio experts, radio stations are in a prime position […]

With Digital Booming, Local Advertisers Want More Mobile, Social Ads

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, local radio sellers already has established relationships with businesses in the community, and we have expertise in both traditional and digital media advertising. This year, local business owners say they’ll increase spending […]

5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. These are just some of the headlines from the anticipated 2019 Infinite Dial report from Edison Research and Triton Digital, which has become one of the audio industry’s biggest research events […]

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing that can be fixed before it even breaks, and that is abandoning your marketing strategy because you “didn’t see results.” If you aren’t measuring your marketing results, then […]

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also deliver on digital platforms. In fact, digital ad sales and services are one of radio’s fastest-growing businesses, with more stations than ever are offering sophisticated digital options. More local clients are entrusting [...]

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