5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. These are just some of the headlines from the anticipated 2019 Infinite Dial report from Edison Research and Triton Digital, which has become one of the audio industry’s biggest research events…

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing that can be fixed before it even breaks, and that is abandoning your marketing strategy because you “didn’t see results.” If you aren’t measuring your marketing results, then…

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also deliver on digital platforms. In fact, digital ad sales and services are one of radio’s fastest-growing businesses, with more stations than ever are offering sophisticated digital options. More local clients are entrusting…