Radio Tunes Up for 2020 Elections

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of on-air, online and podcast advertising, radio can offer local, state and national candidates, and issue advertisers, the opportunity to reach highly engaged voters on multiple platforms.   In fact, […]

Local Businesses Are Interested in Voice, But So Far on the Sidelines

Why Local Businesses Need to Get Voice-Ready  As radio stations get aggressive with voice integrations, their local businesses partners should also add voice technology to the top of their to-do lists. From smart speaker skills to voice-activated ads to digital streaming via smart devices, with voice, local businesses can engage with consumers on a new […]

5 Ways to Grow Your Podcasts

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your existing assets, radio broadcasters can up exposure for podcasts and increase your success rates. After all, radio is masterful at promotion and the original form of audio programming, so why […]

4 Smart Ways to Grow Local Ad Revenue

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital) With the economy humming and a hotly-contested election year approaching, local advertisers are opening their wallets to connect with consumers. This year, the total local ad market is projected to $148.8 billion, up slightly from the previous year, according to the latest forecast by […]

Five Things to Radio Needs to Know About Smart Speakers

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is clouding future growth. Voice tech remains promising and primed for innovation, but media companies and brands need to focus on building trust and delivering utility. Ownership of devices like Alexa and Google Home are […]

Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice The old saying: “The more things change, the more they stay the same,” certainly applies to radio. Despite ever-expanding media choices, local radio is consistently a top media choice, remaining one of the best ways to reach consumers. AM/FM radio reaches 92% of Americans reach […]

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per day listening to local radio, according to Nielsen’s latest Total Audience Report. That’s more than several popular digital options, including game consoles, Internet on desktop computers and apps on tablets. […]

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple podcast app, brands have plenty of content to choose from, yet  advertisers are putting the bulk of their money in a handful of genres, including news, business and true crime podcasts. As […]

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still king of the car. That’s welcome news for radio stations, who rely on in-car usage to attract audiences and advertisers. One of radio’s signature strengths is its ability to drive sales, and in-car […]

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