Time-Shifted Audio Expands Radio Listening

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and brand engagement. Time-shifting involves grabbing portions of your live programming — from morning show benchmarks to local event calendars to interviews — and posting the clips to your digital channels, including station websites, mobile apps…

With Digital Transforming Local Ad Sales, Audio Gains Ground

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell digital products, including podcasts and streaming audio. Local media outlets took in $10.5 billion worth of digital advertising last year, according to the new “Annual Benchmark” study from Borrell & Associates. And…

With Podcasts, Radio Can Connect with Young Demos

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way to reach these desirable consumers. Podcasting listening is booming with adults 12 to 34 years old, considered Gen Z, Millennials and Gen X. As audio experts, radio stations are in a prime position…

With Digital Booming, Local Advertisers Want More Mobile, Social Ads

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, local radio sellers already has established relationships with businesses in the community, and we have expertise in both traditional and digital media advertising. This year, local business owners say they’ll increase spending…

5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. These are just some of the headlines from the anticipated 2019 Infinite Dial report from Edison Research and Triton Digital, which has become one of the audio industry’s biggest research events…

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing that can be fixed before it even breaks, and that is abandoning your marketing strategy because you “didn’t see results.” If you aren’t measuring your marketing results, then…

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also deliver on digital platforms. In fact, digital ad sales and services are one of radio’s fastest-growing businesses, with more stations than ever are offering sophisticated digital options. More local clients are entrusting…