5 Ways to Grow Your Podcasts

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your existing assets, radio broadcasters can up exposure for podcasts and increase your success rates. After all, radio is masterful at promotion and the original form of audio programming, so why […]

4 Smart Ways to Grow Local Ad Revenue

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital) With the economy humming and a hotly-contested election year approaching, local advertisers are opening their wallets to connect with consumers. This year, the total local ad market is projected to $148.8 billion, up slightly from the previous year, according to the latest forecast by […]

Five Things to Radio Needs to Know About Smart Speakers

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is clouding future growth. Voice tech remains promising and primed for innovation, but media companies and brands need to focus on building trust and delivering utility. Ownership of devices like Alexa and Google Home are […]

Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice The old saying: “The more things change, the more they stay the same,” certainly applies to radio. Despite ever-expanding media choices, local radio is consistently a top media choice, remaining one of the best ways to reach consumers. AM/FM radio reaches 92% of Americans reach […]

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per day listening to local radio, according to Nielsen’s latest Total Audience Report. That’s more than several popular digital options, including game consoles, Internet on desktop computers and apps on tablets. […]

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple podcast app, brands have plenty of content to choose from, yet  advertisers are putting the bulk of their money in a handful of genres, including news, business and true crime podcasts. As […]

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still king of the car. That’s welcome news for radio stations, who rely on in-car usage to attract audiences and advertisers. One of radio’s signature strengths is its ability to drive sales, and in-car […]

How Radio Can Reach More Multitasking Moms

  It’s a good idea to listen to your mom. In many households, mothers make decisions about what to buy, where to go, and what to listen to and watch. American moms are also technology multi-taskers who embrace media to keep them informed, entertained and help make purchasing decisions. To reach these desirable consumers, radio […]

Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. With a record number of  Americans tuning into podcasts and streaming audio on mobile and digital platforms, ad spending on digital audio is surging – and creating a fresh revenue source for radio. […]

Start typing and press Enter to search