103.9 The Bear
Real Rock 103.9 The Bear is home to South Bend’s #1 morning show, The Jason Lee & Kluck Show. The Bear is active in engaging its audience through concerts and events like The Big Growl, The Ultimate Tailgate Party, Stuff-A-Bus, and more! From Metallica, Linkin Park, and Nirvana to AC/DC, Pearl Jam and Disturbed, 103.9 The Bear caters to a fiercely loyal fan base. These listeners not only have a deep passion for rock music, but also a strong attachment to the brands they trust. Whether it’s their preferred shopping spots, choice of vehicles, or the beverages they savor, Bear fans are devoted to their favorites. Advertisers partnering with The Bear, understand the immense value of earning the trust of these dedicated listeners, knowing that a loyal Bear listener often becomes a lifelong customer.
Phone: 574-258-5483
237 Edison Road
Mishawaka, IN
46545
Source(s): Nielsen FA23; TSA: M–Su 6a-12m; P 12+
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 13,453
Concerts/Events – 11,843
Pets – 506
Charity – 6,111
Homeowners – 3,843
Health – 4,800
Family – 2,010
Sports – 10,219
Outdoors – 5,563
Food – 9,894
Beer – 8,672
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $795,000
Clothing & Clothing Accessories Stores – $159,000
Electronics & Appliance Stores – $66,000
Food & Beverage Stores – $962,000
Food Services & Drinking Places – $814,000
Furniture & Home Furnishings Stores – $96,000
Health & Personal Care Stores – $381,000
Motor Vehicle and Parts Dealer Sales – $2,397,000
Sporting Goods Hobby Book & Music Stores – $139,000
Services – $8,090,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
54% employed full time, 57% are married, 73% own home
103.9 THE BEAR / ROCK
- 26+ year heritage rock station.
- Format characteristics: 75% earn 50K +HHI, 43% some college or advance degree. Occupations: Manufacturing; medical; retail trade; insurance industry.
- WRBR The Bear is a blend of current rock, classic, and grunge.
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
3,000 WATTS
- WRBR has a 3,000 watt ERP, with a 40 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, Pulaski
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Weekly Retail Spending Power
- Building Materials & Garden Equipment & Supplies Dealers $795,000
- Clothing & Clothing Accessories Stores $159,000
- Electronics & Appliance Stores $66,000
- Food & Beverage Stores $962,000
- Food Services & Drinking Places $814,000
- Furniture & Home Furnishings Stores $96,000
- Health & Personal Care Stores $381,000
- Motor Vehicle and Parts Dealer Sales $2,397,000
- Sporting Goods Hobby Book & Music Stores $139,000
Source(s): Average of Nielsen Radio Spring 2022, Nielsen Radio Fall 2021
Top 5 Core Artists
Metallica, Red Hot Chili Peppers, Foo Fighters, Godsmack, Stone Temple Pilots
On air personalities who influence through endorsements
Jason Lee & Kluck
Heather Rooney
Johnnie 13
Top Keystone Events
Annual Events & Station Awards
- 2014 Indiana Broadcasters Small market Station of the Year Winner.
- 2020 IBA Small Market of the Year nominee
- 2021-2016 IBA Cardinal Community service Winner
- Annual Stuff A Bus donating to South Bend Center for Homeless
- “Bacon around the Bend” benefiting Family Justice Center
Source(s): IBA, WRBR Station
Community Involvement
- 2021-2016 IBA Cardinal Community service Winner
- Annual Stuff A Bus donating to South Bend Center for Homeless
