103.9 The Bear

103.9 The Bear boasts the top rated morning show in the market that has a rabid fan base throughout Northwest Indiana and Southwest Michigan.  Beyond the Jason Lee and Kluck morning show the mix of classic, grunge 90s and current active rock reaches a fan base who are fiercely loyal to the brands they love, including the places they shop, the vehicles they drive and the beverages they drink.  Bear advertisers know that if they can earn the business of a loyal Bear listener, they will have a customer for life. 

Phone: 574-258-5483

237 Edison Road
Mishawaka, IN

+ Weekly Listeners
Source(s):  Eastlan Ratings
Mile Radius Coverage

Social Statistics


Text / Email Club Influence

Text Members
Email Subscribers

Segmented Audience Stats

Contests/Promotions – 12,400
Concerts/Events – 10,700
Pets – 530
Charity – 3,565
Home Owner – 3,685
Health – 5,059
Family – 2,100
Sports – 8,350
Outdoors – 3,500
Food – 7,675
Beer– 5,180

Source(s):  WRBR Station

Demographic Reach

Chart by Visualizer

Description of our P1

Active Male in 40s, steady income and likely to have a family.


  • 24 years in Rock format
  • Medium Age 32, Median HH income $61,000, 24% 100k+, 65% Homeowners, 34% college graduate.
  • A18+ 50% Female, 50% Male
  • WRBR The Bear is a blend of current rock, classic, and grunge.
Source(s):  Station, Wikipeda, MRI Dlbase

South Bend

  • 13.6% Black
  • 8.8% Hispanic
  • Largest employers are Notre Dame, St. Joseph & Beacon Hospital
  • Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s):  US Census

3,000 WATTS

  • WRBR has a 3,000 watt ERP, with a 40 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, Pulaski
Source(s):  Station, Precision Trak, Radio Locator, FCC, Advertiser website

Top 5 Core Artists

Metallica, Alice In Chains, Nirvana, Godsmack, Disturbed, Shinedown, Guns N Roses

On air personalities who influence through endorsements

Jason Lee & Kluck




Top Keystone Events

Annual Events & Station Awards

  • 2014 Indiana Broadcasters Small market Station of the Year Winner.
  • 2020 IBA Small Market of the Year nominee
  • 2021-2016 IBA Cardinal Community service Winner
  • Annual Stuff A Bus donating to South Bend Center for Homeless
  • “Bacon around the Bend” benefiting Family Justice Center
Source(s):  IBA, WRBR Station

Community Involvement

  • 2021-2016 IBA Cardinal Community service Winner
  • Annual Stuff A Bus donating to South Bend Center for Homeless
Source(s):  IBA, WRBR Station

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