103.9 The Bear
103.9 The Bear boasts the top rated morning show in the market that has a rabid fan base throughout Northwest Indiana and Southwest Michigan. Beyond the Jason Lee and Kluck morning show the mix of classic, grunge 90s and current active rock reaches a fan base who are fiercely loyal to the brands they love, including the places they shop, the vehicles they drive and the beverages they drink. Bear advertisers know that if they can earn the business of a loyal Bear listener, they will have a customer for life.
Source(s): Eastlan Ratings
Social Statistics
Text / Email Club Influence
Segmented Audience Stats
Contest/Promotions – 13,453
Concerts/Events – 11,843
Pets – 506
Charity – 6,111
Homeowners – 3,843
Health – 4,800
Family – 2,010
Sports – 10,219
Outdoors – 5,563
Food – 9,894
Beer – 8,672
Weekly Retail Spending Power
Building Materials & Garden Equipment & Supplies Dealers – $795,000
Clothing & Clothing Accessories Stores – $159,000
Electronics & Appliance Stores – $66,000
Food & Beverage Stores – $962,000
Food Services & Drinking Places – $814,000
Furniture & Home Furnishings Stores – $96,000
Health & Personal Care Stores – $381,000
Motor Vehicle and Parts Dealer Sales – $2,397,000
Sporting Goods Hobby Book & Music Stores – $139,000
Services – $8,090,000
Source: The Nielson Company 2022
Demographic Reach
Description of our P1
54% employed full time, 57% are married, 73% own home
103.9 THE BEAR / ROCK
- 24 years in Rock format
- Format characteristics: 75% earn 50K +HHI, 43% some college or advance degree. Occupations: Manufacturing; medical; retail trade; insurance industry.
- WRBR The Bear is a blend of current rock, classic, and grunge.
Source(s): Station, Wikipeda, MRI Dlbase
South Bend
- 13.6% Black
- 8.8% Hispanic
- Largest employers are Notre Dame, St. Joseph & Beacon Hospital
- Indiana ranks 1st in Manufacturing jobs in the U.S.
Source(s): US Census
3,000 WATTS
- WRBR has a 3,000 watt ERP, with a 40 mile listening range from 9 County Market… St. Joseph, Elkhart, Marshall, Cass, Berrien, Laporte, Kosciusko, Fulton, Pulaski
Source(s): Station, Precision Trak, Radio Locator, FCC, Advertiser website
Weekly Retail Spending Power
- Building Materials & Garden Equipment & Supplies Dealers $795,000
- Clothing & Clothing Accessories Stores $159,000
- Electronics & Appliance Stores $66,000
- Food & Beverage Stores $962,000
- Food Services & Drinking Places $814,000
- Furniture & Home Furnishings Stores $96,000
- Health & Personal Care Stores $381,000
- Motor Vehicle and Parts Dealer Sales $2,397,000
- Sporting Goods Hobby Book & Music Stores $139,000
Source(s): Average of Nielsen Radio Spring 2022, Nielsen Radio Fall 2021
Top 5 Core Artists
Metallica, Alice In Chains, Nirvana, Godsmack, Disturbed, Shinedown, Guns N Roses
On air personalities who influence through endorsements
Jason Lee & Kluck
Darcy
Pauly
Top Keystone Events
Annual Events & Station Awards
- 2014 Indiana Broadcasters Small market Station of the Year Winner.
- 2020 IBA Small Market of the Year nominee
- 2021-2016 IBA Cardinal Community service Winner
- Annual Stuff A Bus donating to South Bend Center for Homeless
- “Bacon around the Bend” benefiting Family Justice Center
Source(s): IBA, WRBR Station
Community Involvement
- 2021-2016 IBA Cardinal Community service Winner
- Annual Stuff A Bus donating to South Bend Center for Homeless
